Sustainable solutions for modernizing the industry and infrastructure in Bulgaria
- greenadvertising11
- Mar 7, 2024
- 2 min read
Updated: Mar 18, 2024
We live in an era of remarkable progress, where human ingenuity leads to unprecedented advancements in global development. Technologies play a crucial role in this transformation, but so do the materials that build our modern and smarter world.
The potential of 'smart materials' is so vast that they can literally transform our surroundings for the better, alleviating people from numerous household issues and creating excellent prospects for integrating sustainable solutions into the modernization of infrastructure, industrial zones, and urban environments.
Smart cities and infrastructure improve the quality of life.
Rapid urbanization and aging infrastructure pose challenges not only to the quality of life of citizens but also serve as incentives for companies to promote innovation and invest in research and development.
The construction of sustainable infrastructure and the transformation of industries have a significant impact on greenhouse gas emissions, and they are already harnessing their potential in various directions to fully utilize sustainable and efficient solutions.
When will these achievements become available for Bulgaria?
We are delighted to share that HLS Trade, a Bulgarian company, is our client and a prominent supplier of materials and solutions for infrastructure and industrial construction. Serving as the official representative of global leaders, they specialize in developing innovative, practical, and environmentally conscious solutions.

In recent years, HLS Trade has formed successful partnerships with construction firms to upgrade Bulgaria's most environmentally friendly transport mode - railways, as well as to revamp the water supply and sewage systems and revolutionize the industry. Thanks to this collaboration, the metro system in the capital, Sofia's tram network, and the new high-speed railway infrastructure across the country are now equipped with cutting-edge rails made from advanced "smart steel." This specialized technology ensures top quality and maximum durability. These rails are crafted using innovative processes that are more efficient, consume less energy, emit significantly fewer carbon emissions, and boast cleaner, stronger steel, allowing for multiple recycling cycles. These rails are produced by ArcelorMittal, the world's leading manufacturer of low-emission steel.
HLS Trade also collaborates with the Bulgarian industry for its ESG transformation by supplying state-of-the-art pipes and pipeline systems manufactured by the technological giant, Firat. This company holds over 100 patents and certifications for innovations in producing large-diameter and highly durable pipeline systems aimed at preventing soil and water pollution.
We advocate for a culture of innovation and partnership to create a sustainable business environment, offering modern and ecological solutions. We support Bulgarian businesses in their efforts to make global innovations more accessible and closer to people. Our aim is to provide the highest level of communication coverage and brand positioning for our B2B clients, transforming the achievements of Bulgarian businesses into excellent reputations. We will help you direct your audience's focus on innovation and sustainable transformation.



